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CORVALLIS, Ore. - Oregon State University alumnus Bert Sperling of Sperling's BestPlaces will speak about the importance of creating your brand in a talk at noon on Tuesday, Nov. 1, on the OSU campus.

The free public talk will take place at the Construction & Engineering Hall of LaSells Stewart Center, 875 S.W. 26th St., Corvallis.

In his talk, "Create Your Own Brand and Control Your Destiny," Sperling will discuss how his accidental path was once unusual, but is now relevant for anyone seeking success in today's web-connected culture and challenging economy. Sperling's insights will help students, industry leaders and anyone interested in entrepreneurship to establish a brand identity and be in control.

Through his one-person company and "BestPlaces lists," Portland resident Sperling has become an internationally recognized expert and thought leader, inking deals with Yahoo, AOL, MSN and MSNBC, and working with Intel, AARP, McDonalds, American Express and Unilever. He has been profiled in The New York Times, The Wall Street Journal, the Today Show and CNN. Sperling is a 1972 business graduate of OSU.

The talk is sponsored by the Austin Entrepreneurship Program of the OSU College of Business.