CORVALLIS, Ore. - Oregon State University will partner with industry experts to explore new career opportunities in digital communications for participants in an online certificate program.

The program, called Strategic Approach to Digital Brand Management, will be offered in collaboration with Jeremy Darlow, digital brand marketing manager for Adidas, and Zach Gallagher, director of interactive strategy at Wieden+Kennedy.

"People always ask about 'what's next in digital marketing?'" Darlow said. "But I think the most successful marketers lean on their particular brand marketing philosophy year after year, versus reacting to trends and the latest industry buzz."

Real-world case study assignments in this program will involve creative thinking, problem-solving and interactions that explore opportunities for telling a brand's story through websites, social media, email, internet searches and mobile devices.  

Developed by Professional and Continuing Education at Oregon State University, the program is made up of four courses. Each course will be seven weeks in length and priced at $475 individually.  The first course, Digital Brand Strategies, starts on April 7.


For more information on the certificate program, visit: http://pace.oregonstate.edu/digitalcomm.

 

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Source: 

Lynn Makela, 541-737-5741,